The Passive Practice
Elevate Your Digital Presence with Strategic Email Marketing Solutions
Master the Art of Email Marketing
Welcome to the ultimate solution for nurturing leads and building lasting client relationships through strategic email marketing. Our comprehensive services are designed to transform your email communications into a powerful tool for engagement, conversion, and customer loyalty.
Why Email Marketing?
In an era where digital presence is paramount, email marketing stands out as a personal, direct, and cost-effective way to connect with your audience. With an average ROI of $42 for every $1 spent, it's no wonder businesses across generations rely on email marketing for promotions, announcements, and customer retention.
Email Marketing Management (Excluding Copy)
Ideal for businesses with in-house copywriting resources, this package offers end-to-end email marketing management, focusing on strategy, segmentation, and analytics.
Includes:
Monthly Email Strategy Planning: Development of a monthly email marketing plan aligned with your overall marketing goals.
Audience Segmentation and List Maintenance: Ongoing management of your email list, including segmentation for targeted campaigns.
Template Customization: Monthly updates to email templates to keep your campaigns fresh and engaging.
A/B Testing Management: Regular A/B testing of different email elements to continually improve performance.
Performance Analytics and Reporting: Detailed monthly reports on key metrics like open rates, click-through rates, and conversion rates.
Investment: $750 per month
Email Marketing Set-up & Automation
Lay the foundation for successful email marketing with comprehensive setup and automation, perfect for businesses looking to automate their customer journey and engagement.
Includes:
Initial Email Platform Setup: Configuration of your chosen email marketing platform, including integration with your website and other tools.
Automation Strategy Development: Creation of automated email sequences for welcome series, abandoned cart recovery, customer re-engagement, and more.
Template Design: Customizable email templates for various campaigns, including branded headers and footers.
Basic A/B Testing Setup: Initial setup for A/B testing key elements like subject lines and call-to-action buttons to optimize open rates and conversions.
Segmentation Strategy: Assistance in segmenting your email list to tailor messages to different audience groups based on behavior, preferences, and demographics.
Investment: Starting at $1,250 (One-time fee)
Email Marketing Management with Email Copy
A comprehensive package that includes full-service email marketing management along with professional copywriting for impactful, conversion-driven email content.
Includes:
All services from the "Email Marketing Management (Excluding Copy)" package.
Professional Email Copywriting: Creation of compelling email content for newsletters, promotional campaigns, and automated sequences. (up to 4 emails per month)
Enhanced A/B Testing: In-depth A/B testing including copy variations to identify the most effective messaging.
Custom Header and Footer Design: Design of unique headers and footers for each campaign to enhance brand consistency and recognition.
Advanced Segmentation and Personalization: Implementation of advanced segmentation strategies and personalized content for higher engagement and conversions.
Investment: $1,200 per month