THE PASSIVE PRACTICE SHOP

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WITH GUIDES & TEMPLATES DESIGNED FOR THERAPISTS

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GUIDES

TPPP FAVES

DFY GUIDES & TEMPLATES

WEBSITE & BRAND TEMPLATES

Amanda Smith of The Passive Practice and Kelly of The Private Practice Pro laughing and posing together in bright red outfits.

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The Private Practice Club

Created by Kelley Stevens, LMFT (founder of The Private Practice Pro) and supported by Amanda Smith (founder of The Passive Practice), this membership gives you everything you need to launch or grow your practice all in one place.

GET TEMPLATES, STRATEGY & SUPPORT, ALL IN ONE PLACE

HOP IN THE CLUB →

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling in a red hat while seated and holding a mug.

Laptop screen showing a webpage with a blue header welcoming Kelley Stevens, and a video thumbnail with a woman in an orange blazer endorsing a call to action to start here, with colorful graphics and text.

Digital marketing materials for therapists including guides, templates, and strategies displayed on a computer monitor, tablet, and smartphone with colorful graphics, books, and digital content.

THE PRIVATE PRACTICE CLUB

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THE PRIVATE PRACTICE CLUB ***

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Customizable Tri-Fold

A professional trifold brochure template you can customize in Canva. Perfect for therapists and clinics who need something polished to leave at doctors' offices, community centers, or anywhere your ideal clients might find you.

$9

BUY NOW

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Referral Packet Template

Customizable referral packet designed for therapists. Edit in Canva, add your practice details, and send to referral sources who should know you exist. Professional, polished, and ready in minutes.

$19

BUY NOW

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100 + Instagram Templates

Your Instagram starter kit. 110 ready-to-customize templates, including static posts and carousels. Swap in your photos, tweak for your niche, match your brand, and stop staring at a blank screen wondering what to post.

$19

BUY NOW

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Text in black on a black background reads: "DONE-FOR-YOU TEMPLATES and GUIDES"

Book cover titled "step-by-step Guide to Using LinkedIn as a Therapist in Private Practice" with a photograph of a person typing on a laptop keyboard, a coffee mug, and decorative stars.

LinkedIn Guide & Template Posts

$27

Learn more

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GOOGLE MY BUSINESS

✓ step-by-step guide
✓ Video Scripts
✓ templates

$27

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Therapist Email Marketing Starter Kit

✓ 5 email newsletter templates
✓ 3-email welcome/nurture sequence
✓ Canva headers + graphics
✓ Ebook

$19

COMING SOON

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Computer monitor displaying e-learning course titled "The Roadmap" with a sidebar menu and a purple cover page. Next to the monitor are paper booklets and a smiling woman in a white shirt. The text "Private Practice Roadmap" is visible.

The Private Practice Roadmap

When you're ready to turn your vision of a cash-pay private practice into a reality, enroll and get instant access to the roadmap that guides you through every step, so you never feel lost or overwhelmed. With clear direction and support, you’ll be setting the foundation for your business in no time.

GET IT HERE

Computer monitor displaying a website with marketing content for therapists, including a woman smiling and pointing, with various marketing materials and a worksheet visible.

Marketing for Therapists

This course equips you to fill your caseload with marketing strategies that match your strengths. From relational marketing to networking, SEO, Google Business Profiles, Instagram, and Facebook, Kelley Stevens, The Private Practice Pro, guides you in crafting a marketing plan aligned with your unique needs.

GET IT HERE

Niche Workbook

The Niche Workbook is a practical, step-by-step guide to defining and communicating your unique niche as a therapist. It helps you identify ideal clients, create clear messaging, and establish yourself as an expert, giving you clarity and focus to attract your ideal clients.

$19.50

GET IT HERE

E-book titled 'Say it Like a Pro' by Kelley Stevens, LMFT, with a woman smiling and holding a coffee mug outside a window.

Scripts Book

The Scripts Book offers 27 ready-to-use scripts to help therapists navigate tricky conversations about policies, fees, cancellations, and other business matters. With these clear and professional scripts, you’ll handle tough topics confidently, maintaining trust and transparency with clients.

$39.99

GET IT HERE

Ultimate Paperwork Packet

The Ultimate Paperwork Packet includes every essential form a therapist needs—from intake and consent forms to business policies and practice agreements—ensuring you’re prepared with professional, comprehensive documentation for every client interaction.

$289

GET IT HERE

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A digital illustration featuring a purple background with a tablet and smartphone displaying Canva guides and tutorials. The tablet screen shows a cover titled "Canva Basics Guide," with a smiling woman holding a tablet, with graphic elements around her. The smartphone shows a getting started guide, with text and interface elements.

Canva Basics Guide

$39 $19

*BUY NOW *

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Squarespace Basics Guide

$19

COMING SOON

Book cover titled 'Step-by-step Guide to Using LinkedIn as a Therapist in Private Practice' with an image of a person typing on a laptop, and decorative stars and dots.

LinkedIn Guide

$27

*BUY NOW *

Illustration of a woman in a bright pink and orange patterned outfit pointing at a large, semi-transparent laptop screen displaying the Google search page, surrounded by comic-style starburst decorations and a purple bar with website URLs.

SEO for Therapists

$19

COMING SOON

Digital graphic displaying resources for therapists, including e-books, guides, a tablet, and a smartphone, with titles related to branding, Canva basics, networking, and social media strategies.

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Text-based image with the message 'Unlock them all free in Therapeutist & Tempate The Therapist's Tentate' on a black background.

A woman wearing a red hat with a black band smiles while adjusting the hat with her right hand. She is sitting with her eyes closed, holding a white microphone with a gold mesh grille in her left hand. She is dressed in a dark blue top and jewelry, including a heart-shaped necklace and a gold ring. The background is black.

COMING SOON

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SEEKING MORE SUPPORT?

The Passive Practice offers done-for-you support services & retainers to help you accelerate your success.

LEARN MORE

CUSTOMIZABLE, PROFESSIONAL, AND DESIGNED FOR THERAPISTS & COACHES

Every Squarespace website template comes with a 60-minute consultation and web design training call—we’ll guide you step-by-step from download to customization to launching your dream site.

Pair it with a fully editable Canva Brand Kit to create a cohesive, polished look across your entire practice.