Done-for-you marketing for therapists, PMHNPs & private practice doctors
BRANDING
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WEBSITES
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SEO
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COACHING
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RETAINERS
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BRANDING ✦ WEBSITES ✦ SEO ✦ COACHING ✦ RETAINERS ✦
Custom websites, SEO, and done-for-you marketing built specifically for the clinical world you came from, so you stop explaining yourself to marketers who don't understand it.
The way you sit with someone in their worst moment and don't look away. A template can't do that. A chatbot can't do that.
But when someone Googles you, none of it shows up. So they book with the therapist ranked above you. Not a better practice. A better-ranked site.
That's 2 to 4 clients a month, $6,000 to $12,000 a year, going to someone else.
Two things can be true. You can be a gifted clinician and have a website that hides it. That's not a talent problem. It's a visibility problem. And it's fixable.
That's where we come in.
In 2026, when your website doesn't sound like you, Google knows. So does ChatGPT. And so does the person on the other side of the screen, looking for someone who actually gets it.
I’M AMANDA SMITH
I'm a therapist. I understand the weight of the work, the guilt around money, the fear of being too visible, and the exhaustion of trying to market yourself in a way that doesn't feel like you. I also understand branding, strategy, SEO, and what it actually takes to get a practice found on Google, and now in AI search.
That combination is what The Passive Practice is built on. I have an incredible team behind me, but this isn't an agency where marketers learned a few things about therapy so they could sell to therapists. It's built around someone who has lived inside both worlds, and every brand we build runs through me.
When you work with us, your brand is never handed off to a contractor or run through a template. I'm actually in it with you, building something that is specific to who you are, what you believe, and where you are trying to go. That's why the work sounds like you, ranks for the searches your ideal clients are actually making, and brings in people who already trust you before they ever reach out.
MOST AGENCIES LEARNED ABOUT THERAPY. I LIVED IT.
100+ practices built ✦ 100% of our clients rank on page one of Google ✦ 90% of clients come to us by referral
Every clinician I work with is different. Therapists, PMHNPs, group practice owners. Different practice, different voice, different goals. So nothing we build is the same.
It starts with a long call. I ask weird questions and listen for the way you actually talk about your work, because that's the voice your ideal client is searching for.
No templates. No hand-offs. Just work that sounds like you and shows up when the right people go looking.
Here's how we get you found, booked, and proud of what comes up when someone Googles you
WEBSITE & BRANDING
Most therapy websites look like they were built in an afternoon with a template, because they were.
Yours should tell someone in three seconds that you're the one they've been looking for. Built in your voice, on your story, from the ground up.
SEO + CONTENT STRATEGY
A beautiful website nobody finds is an expensive digital brochure. This is how you show up when someone in your city Googles what you do, or asks ChatGPT for a recommendation. Real strategy, real writing, rankings that keep working while you're in session.
MARKETING RETAINERS
You didn't go to school for this, and you shouldn't have to squeeze it between sessions.My team becomes your marketing infrastructure. Strategy, content, SEO, handled every month, with reporting in plain English and me in it the whole way through.
& GET THE RESULTS YOU DESIRE
We’ll show you how…
WE 🤍 OUR CLIENTS
And They Love Working With Us
REAL CLIENT SUCCESS STORIES
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REAL CLIENT SUCCESS STORIES ***
The Passive Practice portfolio showcases the websites, brands, social campaigns, and content strategies we’ve built for therapists ready to grow their income and impact.
PROVEN MARKETING TACTICS TO GROW YOUR PRACTICE
Learn what’s working for our clients with actionable advice & how-to’s straight from our founder’s desk.
From the courses that shaped my business to the tools that make content creation effortless, these are my go-to resources for building a thriving private practice.