BRANDING
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WEBSITES
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SEO
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COACHING
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RETAINERS
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BRANDING ✦ WEBSITES ✦ SEO ✦ COACHING ✦ RETAINERS ✦
For therapists done with marketing that doesn't work.
The work you do is irreplaceable.
The years you spent in school. The way you actually sit with people. The clients you've walked through their worst moments.
None of that can be replicated by a template or a chatbot.
But when somebody Googles you? None of that shows up either.
That's where we come in…
In 2026, when your website doesn't sound like you, look like you, or feel like you built it with intention, Google knows.
And so does the person on the other side of the screen looking for connection.
YOU’RE TIRED OF….
✗ Pouring everything you have into your clients and having nothing left over for the business that is supposed to sustain you.
✗ Watching your income flatline no matter how good you get at the actual clinical work, because the model was broken from the start.
✗ Trying to market yourself in ways that feel dishonest, pushy, or so far from who you are that you would rather do nothing at all.
YOU’RE READY FOR….
✔ A website that sounds like you, you are proud of, and attracts the right people,
✔ A marketing strategy that generates and converts into a sustainable income.
✔ Someone who actually understands the clinical world you came from and can build the marketing infrastructure around it without you having to explain yourself from scratch.
Every therapist I work with is different. Different practice. Different voice. Different goals. So nothing we build is the same.
I sit on a long call with you first. I ask weird questions. I listen for the way you actually talk about your work. Then we build everything around that.
Packages range from one-time builds to ongoing partnerships, depending on where you are and what you need.
Here's where most therapists start:
WEBSITE & BRANDING
Most therapists have a website. Almost none of them have one that actually sounds like the therapist behind it.
That's where we start. A long call. A real voice. A website your future client lands on and instantly thinks, "she gets me." and is also SEO optimized.
SEO + CONTENT STRATEGY
You can have the most beautiful website in the world, but if no one can find it, none of it matters.
We build the SEO around how your ideal client actually searches. Not generic keywords. Not blog posts written by ChatGPT. Real strategy that gets you in front of the right people, in your city, at the moment they need you.
MARKETING RETAINERS
For group practices, clinics, and growing solo practices ready for ongoing support.
We become your marketing team. Strategy, content, SEO, brand evolution. Real human eyes on your practice every month. So you can stop trying to figure this all out alone.
& GET THE RESULTS YOU DESIRE
We’ll show you how…
I’M AMANDA SMITH
THERAPIST, MARKETER, COACH, MOM & FOUNDER OF THE PASSIVE PRACTICE
I am a therapist. I understand the weight of the work, the guilt around money, the fear of being too visible, and the exhaustion of trying to market yourself in a way that does not feel like you. I also understand branding, strategy, SEO, course builds, funnels, and what it actually takes to build a business that sustains you beyond the session room.
That combination is what The Passive Practice is built on. Not a team of marketers who learned a few things about therapy. One person who has lived inside both worlds and built something at the intersection of them. When I work with you, I am not handing your brand off to a contractor or running it through a template. I am actually in it with you, building something that is specific to who you are, what you believe, and where you are trying to go.
WE 🤍 OUR CLIENTS
And They Love Working With Us
REAL CLIENT SUCCESS STORIES
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REAL CLIENT SUCCESS STORIES ***
The Passive Practice portfolio showcases the websites, brands, social campaigns, and content strategies we’ve built for therapists ready to grow their income and impact.
PROVEN MARKETING TACTICS TO GROW YOUR PRACTICE
Learn what’s working for our clients with actionable advice & how-to’s straight from our founder’s desk.
From the courses that shaped my business to the tools that make content creation effortless, these are my go-to resources for building a thriving private practice.