7,000% increase in website clicks
✦
PAGE 1 Google rankings in Month 1
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4M accounts reached in 30 days
✦
87% email open rate
7,000% increase in website clicks ✦ PAGE 1 Google rankings in Month 1 ✦ 4M accounts reached in 30 days ✦ 87% email open rate
The branding, websites, and SEO strategy I've built with therapists I'm so proud to work with!
My joke is that I end up being best friends with every client, because I really have to understand how you talk and who you love working with before I can write like you. Then I dig through Reddit, Google, and the questions people are asking AI to find the words your ideal client uses when they're struggling, and I build your brand, website copy, and SEO around both. I am an MA, MFT and I still see clients, so your ethics and your license are part of every decision I make, right alongside your rankings.
It's so hard to write about ourselves, and I say that as someone who does this every day. Some of the therapists on this page came to me with websites they were embarrassed to send to anyone, Psychology Today profiles that stopped bringing in referrals, or reports full of good-looking numbers while their calendars still had open spots, and some had already paid someone to fix it and had nothing to show for it.
Below you'll find the brands, websites, and SEO strategies I've built for therapists, psychiatric nurse practitioners, and group practices, along with the results they've shared with me. Each one looks and sounds different, because each one was built around a different clinician and the people they want to help.
CUSTOM BRANDING
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![A design style guide featuring the phrase 'Mind Body Thrive' with a sunburst graphic, a palette of pastel colors, and various texture patterns.]()
Mind-Body Thrive
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![A branding style guide page for 'Integrative Healthcare Alliance'. It features their logo with stylized initials and a color palette of earthy tones, including shades of brown, gray, green, and off-white.]()
Integrative Healthcare Alliance
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![A color palette and branding style guide for 'Liminality Professional Psychotherapy' featuring a pastel, abstract logo with a sunrise or horizon, purple background, and text about fonts, textures, and color schemes.]()
Liminality Professional Psychotherapy
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![A logo for 'Cup of Tea Psychiatry' featuring a stylized drawing of a dog's face with a tea cup on top, with steam rising from the cup. The text is handwritten and playful, with color variations for emphasis. There are three different logo versions, including line art and color, and behind the logos are sections of color palettes and textured backgrounds.]()
Cup of Tea Psychiatry
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![Design layout featuring the text 'Whole Mother Story' with a circular swirl graphic, color palette samples in shades of teal, pink, beige, and purple, font options in Sukar and Eyesome Script, and images of a baby's hand and abstract watercolor backgrounds.]()
Whole Mother Story
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![The image displays a brand identity style guide, including a logo with interlocking letter P's in purple, pink, and blue, a color palette with five colors, two bonus colors, various font styles for Montserrat, Gilda Display, and Anton, and sample photographs of a woman in different settings.]()
The Private Practice Pro
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![Design board for 'Integrative Trauma Coach' logo and branding. Includes logo variations, color palette, fonts, and images of a woman in a brown dress in a field, a sunlit interior with plants, and dried flowers.]()
Integrative Trauma Coach
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![A digital graphic design style guide with logos, typography, color palette, and moodboard images, likely for branding or website design.]()
Therapy with Kelley
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![A brand guideline document featuring a photo of a smiling woman sitting cross-legged on an orange couch, with text sections about brand guidelines, primary logo, color palette, and logo variations, including sample color swatches and a minimalistic logo illustration.]()
Mindful Parent Network
LOGO CONCEPTS
CUSTOM WEBSITES
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![Screenshot of the Integrative Healthcare Alliance website homepage showing a psychotherapy clinic interior with two women in conversation, and images of a woman drinking coffee and a person in a cap speaking with a therapist.]()
Integrative Healthcare Alliance
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![Webpage screenshot for 'Whole Mother Story' featuring Jennie Hardman, MSW, LICSW, with sections on story-telling, support options, and community involvement, including images of Jennie and books.]()
Whole Mother Story
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![Homepage of a trauma therapy website featuring a woman sitting on a couch and a welcome message from Amber Trejo, LMFT, with sections on healing, resources, and support.]()
The Integrative Trauma Therapist
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![Homepage of a mental health care website featuring a smiling woman with glasses, wearing a white top and green cardigan, sitting on a pink exercise ball, with colorful stripes and playful graphics.]()
Cup of Tea Psychiatry
SEO & CONTENT CREATION
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![Real Results within the FIRST Month]()
Real Results within the 1st Month of Starting SEO
for Kim Ronan, LCSW, MPH
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![A smartphone displaying a text message about appearing at the top of the page when searching for Call Harbor Counseling in Newnan, with a pink speckled background.]()
First Page Ranking
For Relevant Keyword Searches on Google
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![A smartphone screen shows a conversation with a message asking to guess how many email subscribers were gained last year. The reply indicates an increase from 14,300 to 19,901. A celebratory party popper emoji is at the bottom right corner of the screen.]()
39% Email Subscriber Increase Year-Over-Year
Via organic lead generation for The Private Practice Pro
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Ranking for 17 Keywords in Under 30 Days
SEO usually takes at least 30 days to show results, and less than a month after Cassie's new site launched she was already ranking for 17 keywords, up 325%.
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![Smartphone screen displaying email marketing statistics: 86.96% open rate, 73.91% click rate, 23 emails sent over the last 90 days.]()
Email Campaigns with 74% Avg Click Rate
And 87% Open Rate for Healing Family Addiction
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![Smartphone screen displaying website analytics, highlighting an average open rate of 55.31% and an average click rate of 3.72%.]()
Email Campaigns with 55% Avg Open Rate
And Nearly 4% Avg Clicks for The Private Practice Pro
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![SEO ANLYTICS FOR IMPROVE SEO]()
Content written for your ideal client gets more people engaging with your practice
Content written in your ideal client's own words helped this client reach 24.8% more people and drove 19.5% more link clicks, with more of the right readers engaging and clicking through to the website in 30 days.
*** LOVE FROM CLIENTS
KIND WORDS FROM SOME OF MY FAV CLIENT
SOCIAL MEDIA MANAGEMENT
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![Mobile phone screen displaying social media analytics for the week of Nov 6, 2023, to Nov 6, 2024. Key metrics include reach, profile views, website clicks, posts, reels, stories, and total content, with significant percentage increases highlighted in red.]()
7000% Increase Year-Over-Year in Website Clicks!
+20k% increase in profile views for Private Practice Pro
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![A smartphone screen displays a social media analytics dashboard, showing a total of 3,955,313 accounts reached over the last 30 days, with a pie chart indicating 0.5% followers and 99.5% non-followers. Additional metrics include impressions, content types like reels, posts, and stories.]()
Nearly 4 Million Accounts Reached
In Just 1 Month for Nurturing the Nest
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![A smartphone screen showing an Instagram profile page with videos and images of women, text overlays about social and political issues, and engagement counts for each post.]()
Viral Reels with MILLIONS of Views
for Dr. Noelle Santorelli
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![Screenshot of a social media notification on a smartphone indicating the video has likely reached 400,000 views.]()
Quadrupled Follower Count with a Single Reel
Plus 400k views OVERNIGHT
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![Mobile phone screen displaying social media analytics, showing follower count of 32,256 with a 1503% increase, a growth section with overall followers, follows, and unfollows, and a blue line graph tracking activity over time.]()
1500% Follower Increase
In just ONE Month
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![Screenshot of a social media comment section, featuring a highlighted comment praising Amanda for conducting an audit of an Instagram page and receiving referrals, with a red oval annotation emphasizing the comment. The background shows a conversation with some text about a therapist and referrals, partially visible.]()
Getting New Referrals from Instagram
After just an audit
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![Close-up of a smartphone screen displaying a message from Paris IHA that reads, 'Just want to say we got our first client today who found us on Instagram!' The message is circled in red. The background is a pink speckled pattern.]()
First Ever Client from Instagram
After years of being in practice
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![A smartphone screen displaying social media analytics, showing a follower count increase of 8,631 with a 443% growth compared to the previous day, and sections of follower details and graph analysis.]()
443% Follower Increase
Month over month
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![A smartphone screen displaying a text conversation about Instagram followers. The message shows the followers increased from 107,852 to 128,353.]()
19% Increase of Followers Year-Over-Year
on The Private Practice Pro’s Instagram
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![A smartphone screen displaying social media analytics, showing a follower increase of 642% over the last 30 days, with total followers at 3,043, and a line graph illustrating follower growth trends.]()
642% Follower Increase
in Just 1 Month
COACHING
PACKAGES
Get guidance every step of the way as you master social media, brand building, SEO and more with 1:1 business coaching packages designed for therapists, by a therapist!
Take your marketing to the next level with Social Media Management, custom Websites & Branding, and SEO Content Creation services from The Passive Practice.
PRIVATE PRACTICE MARKETING
Build profitable income streams beyond the couch with our custom retainers. From social media to full launches, you’ll have everything you need to take your business to the next level.