PRIVATE PRACTICE MARKETING
WE MAKE MARKETING SIMPLE
At The Passive Practice, we know your private practice isn’t just a job—it’s your calling. But to reach the clients who need you most, you need more than referrals and word-of-mouth. You need marketing that actually works.
That’s where we come in.
Our done-for-you & done-with-you marketing services are designed specifically for therapists. We don’t just give you pretty graphics or piecemeal services—we build a full strategy that helps you:
✓ Fill your caseload with aligned, cash-pay clients
✓ Market your clinic with confidence and clarity
✓ Create a sustainable business that doesn’t rely on hustle or burnout
From content and social media to websites, SEO, and strategic campaigns—we handle the details, so you can stay focused on your clients. Whether you need us to take the reins or work side-by-side with you, our goal is the same:
To help you grow a thriving, sustainable practice that supports the business—and life—you’ve been working toward.
YOUR PROFESSIONAL ONLINE PRESENCE
Whether you're looking for an affordable, DIY-friendly option or a fully custom experience, our branding and website packages are designed to meet your needs and elevate your online presence.
From tailored templates with custom copy to fully designed, high-converting websites with professional branding and copywriting, we offer a range of solutions to help you build a website that truly captures your practice and your passion.
TEMPLATE SITES
Template Sites are perfect for those who want a beautiful, functional website that’s fast and affordable. Choose from our pre-designed templates and add-on professional copywriting or branding development if you need additional support launching your site.
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Design your own site with our copy and a template.
Starting at $3000
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Website copywriting not included
Starting at $3750
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Starting at $5250
CUSTOM SITES
For a more personalized touch, Custom Websites give you the flexibility to fully integrate your brand, with options ranging from custom logo creation and design to full-service branding, copywriting, and web development. Whether you’re looking for a sleek one-page website or a comprehensive site that includes everything from design to content, we’ve got you covered with a package that fits your vision and budget.
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Website copywriting not included
Starting at $5000
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Starting at $6500
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Includes complementary Blog page setup if desired.
Web Design Only: $2000
Copywriting + Web Design: $2850
Custom Branding, Logo, Copywriting & Website Design: $3750
*** LOVE FROM CLIENTS
FIND CUSTOMERS ORGANICALLY
You can have the best website in the world but if no one can find it, it won’t bring you clients. That’s where SEO (Search Engine Optimization) comes in.
SEO helps your ideal clients discover you when they’re searching online for therapy, coaching, or medical services in your area. Unlike ads or social media posts that disappear, SEO builds long-term visibility for your practice, bringing in consistent inquiries and helping you establish authority in your niche.
With the right SEO strategy, your website becomes more than just a digital brochure, it becomes a client-generating tool that works for you 24/7.
DIY SEO GUIDANCE PACKAGE
For those who want a roadmap and tools to implement their own SEO improvements.
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Monthly SEO Fixes & Reporting
Blog Topics & SEO Optimization
Keyword Research & List
Quarterly check-in to review progress and provide guidance.
Ideal for:
Clients who want to learn SEO, improve their website’s performance, and build Pinterest presence with expert support.
Starting at $599/month.
DONE-FOR-YOU SEO PACKAGE
For those who want professional SEO services without the hands-on work.
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Monthly SEO Fixes & Reporting
2 fully written, SEO-optimized blogs per month.
Back-End SEO Updates
Pinterest Setup & Management
Keyword Research & Strategy
Content Strategy & Optimization.
Quarterly Reporting & Consultations
Ideal for:
Clients who want expert-level SEO and Pinterest management handled entirely for them.
Starting at $1,499/month.
COMPREHENSIVE SEO MASTERY PACKAGE
For those ready to dominate their niche with a fully integrated SEO strategy.
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Everything Included in the Done-for-You SEO Package +
Competitor Research & Monitoring
Unlimited Keyword Research & Tracking
On-Page Optimization
Technical Optimization
Content Creation & Strategy
4 SEO-optimized blogs or articles per month.
Link Building & Monitoring
Internal Structure Optimization
Monthly Reporting & Strategic Meetings
Ideal for:
Businesses looking for a complete SEO solution to dominate their market, boost rankings, and drive traffic.
Starting at $2,999/month.
FAQS
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FAQS ***
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SEO is a long game, and while results can start showing within the first 30 days, the real transformation typically begins around the 90-day mark. I know some people promise overnight success, but that’s often through non-organic methods that don’t hold up long-term. With me, you’re getting sustainable, ethical SEO strategies that truly work.
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Absolutely! Blog writing is a key part of my SEO packages. Whether I’m creating the content from scratch, editing your drafts, or providing you with SEO-optimized headers and tips, I’ll make sure your blog is designed to drive traffic and engage your ideal audience.
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Pinterest is a powerhouse for visibility, and my strategy ensures your account is optimized to make the most of it. Depending on the package, I’ll:
Set up and fully optimize your Pinterest account for SEO.
Create eye-catching, unique pins—not just the same generic ones you see everywhere else.
Write SEO-optimized captions that guide your audience to exactly where they need to be, driving conversions and engagement.
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Absolutely! Monitoring your website’s performance is essential to any SEO strategy. Not only do I track your progress, but I also provide access to a platform where you can see exactly what I’m working on and when. Transparency is key—I want you to feel confident every step of the way.
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Yes! Every SEO package starts with a thorough technical audit and fixes to ensure your website’s foundation is strong. From page speed to broken links, I’ll handle the technical side so your website is ready to perform its best.
One campaign at a time…
FAQS
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FAQS ***
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All of them! I specialize in repurposing content across platforms in a way that feels fresh and original, so each platform recognizes it as unique. And yes, repurposing is included in all of my packages—this isn’t just reposting, it’s strategic content management that maximizes your reach.
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That depends on the package you choose. Some packages include full social media management where I handle everything, while others are more collaborative. For therapists who aren’t ready for a full investment, I also offer a content calendar package, where I send you a monthly plan with ideas—you create the graphics and reels.
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I dive deep into your world—getting to know you, your brand, your audience, and your voice. I don’t rely on generic viral hacks; instead, I use tailored strategies to craft content that speaks directly to your ideal clients in a way that feels authentic to you. Think of me as your branding bestie, fully invested in making your message resonate.
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Absolutely! Head over to my portfolio page to see some of my favorite projects. A few highlights:
The Private Practice Pro: We’ve grown her brand so much that we’ve become each other’s person.
Help with Family Addiction: They were stuck at 200 followers for over a year. Reviving a page like that is tough, but we hit 10K in just 30 days and are still growing strong.
I love all my clients, especially social media ones, because we get to collaborate closely and make their platforms a true reflection of them.
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It depends on the package, but as a therapist myself, I understand that life happens and things shift. If we need to adjust, I’m here to support you. My priority is making this work for you and your goals.
WHY CHOOSE THE PASSIVE PRACTICE?
TAILORED TO
HEALTH & WELLNESS PROFESSIONALS
The Passive Practice was built with one mission: to support clinicians, therapists, and doctors with marketing that actually works in the real world. We understand the unique challenges of running a practice and balancing patient care with growth, compliance, and sustainability. Our strategies are designed specifically for healthcare and wellness professionals, helping you attract the right clients, expand your reach, and build a business that thrives long term.
SUSTAINABLE GROWTH & PASSIVE INCOME
We believe your practice should support your life, not the other way around. That’s why our focus goes beyond just filling your schedule, we help you create systems and offerings that generate sustainable income streams. From private practice growth to group programs, online courses, and digital products, we’ll help you design a model that gives you freedom, impact, and income—without the constant risk of burnout.
CREATIVE & CUTTING-EDGE CAMPAIGNS
In a crowded market, standing out requires more than generic marketing.
We combine creativity with strategy to design campaigns that are tailored to your niche, your goals, and your voice. Whether you’re a therapist, a clinic, or a doctor, we’ll help you rise above cookie-cutter approaches and step into innovative, forward-thinking marketing that drives results, builds authority, and positions your practice at the top of your field.
FROM FOLLOWERS TO CUSTOMERS
Take the stress out of content creation while keeping your online presence consistent, engaging, and growth-driven. Whether you're looking for strategic guidance, some hands-on help, or complete social media management, we've got you covered at every stage.
STRATEGY + CALENDAR OUTLINE
This package is for therapists and clinics who want the blueprint and tools to take charge of their own marketing.
Social Media Strategy-
5 Feed Post Starters per week
3 Story Series Starters per week
5 Reels Starters per week Includes 1 quarterly call to review analytics and refresh content strategy accordingly.
And more…
STRATEGY + CALENDAR OUTLINE + REELS B-ROLL CREATION
This hybrid package combines done-for-you content creation with done-with-you strategy support.
Social Media Strategy
2 Feed Post Starters per week (includes Content & Caption)
3 Posts Done for you (Graphic, Caption & Caption)
3 Story Series Starters per week
3 Reels Starters per week
2 B-Roll Reels Created per week
And more…
STRATEGY + FULL MANAGEMENT
Our most comprehensive option—this package gives you end-to-end social media management. We handle your strategy, feed posts, Reels, stories, templates, analytics, and ongoing adjustments so your brand stays strong and consistent.
Social Media Strategy
6 feed posts per week
4 done for you B-Roll Reels Per Week
3 Story Series per week, plus
2 Story Series Starters for client execution
Broll Training and direction included
Ebooks and guides
Platform for client to schedule and view analytics included
And more….