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PRIVATE PRACTICE MARKETING

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Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling while seated cross legged on an orange sofa.
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FIND CUSTOMERS ORGANICALLY

You can have the best website in the world but if no one can find it, it won’t bring you clients. That’s where SEO (Search Engine Optimization) comes in.

SEO helps your ideal clients discover you when they’re searching online for therapy, coaching, or medical services in your area. Unlike ads or social media posts that disappear, SEO builds long-term visibility for your practice, bringing in consistent inquiries and helping you establish authority in your niche.

With the right SEO strategy, your website becomes more than just a digital brochure, it becomes a client-generating tool that works for you 24/7.

SEO BASICS

You did the setup, the foundation is solid, and now it needs someone to pay attention so it stays that way. This is monthly maintenance plus the direction for what to write next, without me writing it for you. Your keyword tracker stays current, your blog topics come from what your clients are actually searching this month rather than six months ago, and anything breaking on the back end gets caught before it costs you visibility.

$550 a month · 3-month minimum

SEO ALIGNED

For the therapist who wants the content actually written and published rather than sitting on a list of topics she means to get to. Everything in Basics keeps running, and on top of it you get two finished blogs a month and your Google profile posted to twice a week, which is what keeps you showing up in the map results instead of slipping down them. You review and approve. I handle the rest.


$800 a month · 3 month minimum

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SEO ALIGNED PLUS

Being found in one place is no longer enough. Your clients are searching Google, scrolling LinkedIn, checking directories, and asking ChatGPT and Siri for a therapist who works with what they are dealing with, and each of those is its own system with its own rules. This covers all of them. Your blogs and Google profile keep running from the tier below, and on top of that your LinkedIn gets written and posted for you with branded graphics, your profile gets optimized so it turns up in search rather than sitting there, your directory listings get corrected everywhere they are wrong, and your site gets structured so AI search can actually find and cite you. What you would pay for these separately runs well past what this costs together, and the only thing on your plate is approving the work.


$1200 a month · 3 month minimum

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BUILD BY A THERAPIST, FOR THERAPISTS

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BUILD BY A THERAPIST, FOR THERAPISTS ✶

THE FULL SEO AUDIT

You have looked at your analytics and had no idea what you were looking at. Most therapists do, and the free audits floating around do not help much because they hand you a list of problems and stop. This one tells you what is actually wrong, what to do about it, and which fixes matter most for a practice your size in your city. I research what your clients are searching, look at what the practices ranking above you are doing, and build you a ninety day plan with everything in priority order. Then we get on a call and I walk you through it. You can run it yourself, hand it to whoever helps with your site, or bring it back to me, and if you move forward with a setup package within thirty days you will get a special discount.

$150 · One time

SEO ALIGNED SET UP

You have a website you paid for and it is not bringing you clients. You know the pages are there, you know they read well, and you have no idea why nobody finds them. What is happening is that your site never told Google who you help or what you treat, so when someone in your city searches for exactly what you do, your pages are not in the running. This fixes that on every page you have. Your titles and descriptions get written and installed, your existing copy gets optimized around the terms your clients are actually typing, your Google profile gets built out, and your analytics get connected so you can see what is working. You also get a keyword tracker and twelve months of blog topics already researched, which means you are not starting from a blank page every time you sit down to write, and you have direction for the next year whether or not you hire anyone again.

$1,200 · One time

SEO ALIGNED PLUS

You have probably already paid someone for SEO. Most therapists who land here have, and what they got back was content built from a keyword list that ranked for nothing and sounded like nobody. This is the version where the words are yours. I research what your clients are actually saying and searching, then write your four blogs in your voice, so someone reads one and recognizes herself in it. You also get ninety days of Google profile posts with the graphics built, every directory corrected so your details match everywhere Google looks, and a review system with the templates written. I trained as a therapist before I did this, which is why the copy sounds like a person instead of a practice.

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$2,200 · Limited time $1,500 · One time

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling while seated cross legged on an orange sofa.

FAQS

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FAQS ***

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling and reaching playfully toward the camera.
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FROM FOLLOWERS TO CUSTOMERS

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Take the stress out of content creation while keeping your online presence consistent, engaging, and growth-driven. Whether you're looking for strategic guidance, some hands-on help, or complete social media management, we've got you covered at every stage.

STRATEGY + CALENDAR OUTLINE

This package is for therapists and clinics who want the blueprint and tools to take charge of their own marketing.

STRATEGY + CALENDAR OUTLINE + REELS B-ROLL CREATION

This hybrid package combines done-for-you content creation with done-with-you strategy support.

STRATEGY + FULL MANAGEMENT

Our most comprehensive option—this package gives you end-to-end social media management. We handle your strategy, feed posts, Reels, stories, templates, analytics, and ongoing adjustments so your brand stays strong and consistent.

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling while holding a camera.

FAQS

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FAQS ***