THE PASSIVE PRACTICE SHOP
WITH GUIDES & TEMPLATES DESIGNED FOR THERAPISTS
Each Squarespace template includes the pages a private practice needs, with a homepage that shows who you help within the first few lines and clear places to add your services, your approach, and how to schedule a consult. The layouts are simple to edit, look polished on a phone, and give your practice a professional website you can make your own.
THE RADIANT TEMPLATE
THE RORI
THE DELLA
LEAVE IT TO THE EXPERTS
THE CLAY & BRIAR
THE PETAL AND PLUM
THE KELLEY
Learn more about our custom branding, web design, and copywriting services here.
Canva Basics Guide
$39 $19
Squarespace Basics Guide
$19
COMING SOON
LinkedIn Guide
$27
SEO for Therapists
$19
COMING SOON
Customizable Tri-Fold
A professional trifold brochure template you can customize in Canva. Perfect for therapists and clinics who need something polished to leave at doctors' offices, community centers, or anywhere your ideal clients might find you.
$9
Referral Packet Template
Customizable referral packet designed for therapists. Edit in Canva, add your practice details, and send to referral sources who should know you exist. Professional, polished, and ready in minutes.
$19
100 + Instagram Templates
Your Instagram starter kit. 110 ready-to-customize templates, including static posts and carousels. Swap in your photos, tweak for your niche, match your brand, and stop staring at a blank screen wondering what to post.
$19
LinkedIn Guide & Template Posts
$27
GOOGLE MY BUSINESS
✓ step-by-step guide
✓ Video Scripts
✓ templates
$27
Therapist Email Marketing Starter Kit
✓ 5 email newsletter templates
✓ 3-email welcome/nurture sequence
✓ Canva headers + graphics
✓ Ebook
$19
COMING SOON
The Private Practice Club
Created by Kelley Stevens, LMFT (founder of The Private Practice Pro) and supported by Amanda Smith (founder of The Passive Practice), this membership gives you everything you need to launch or grow your practice all in one place.
GET TEMPLATES, STRATEGY & SUPPORT, ALL IN ONE PLACE
THE PRIVATE PRACTICE CLUB
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THE PRIVATE PRACTICE CLUB ***
The Private Practice Roadmap
When you're ready to turn your vision of a cash-pay private practice into a reality, enroll and get instant access to the roadmap that guides you through every step, so you never feel lost or overwhelmed. With clear direction and support, you’ll be setting the foundation for your business in no time.
Marketing for Therapists
This course equips you to fill your caseload with marketing strategies that match your strengths. From relational marketing to networking, SEO, Google Business Profiles, Instagram, and Facebook, Kelley Stevens, The Private Practice Pro, guides you in crafting a marketing plan aligned with your unique needs.
Niche Workbook
The Niche Workbook is a practical, step-by-step guide to defining and communicating your unique niche as a therapist. It helps you identify ideal clients, create clear messaging, and establish yourself as an expert, giving you clarity and focus to attract your ideal clients.
$19.50
Scripts Book
The Scripts Book offers 27 ready-to-use scripts to help therapists navigate tricky conversations about policies, fees, cancellations, and other business matters. With these clear and professional scripts, you’ll handle tough topics confidently, maintaining trust and transparency with clients.
$39.99
Ultimate Paperwork Packet
The Ultimate Paperwork Packet includes every essential form a therapist needs—from intake and consent forms to business policies and practice agreements—ensuring you’re prepared with professional, comprehensive documentation for every client interaction.
$289
SEEKING MORE SUPPORT?
The Passive Practice offers done-for-you support services & retainers to help you accelerate your success.