For therapists in private practice who keep hearing "blog for SEO" and still have no idea what to write.
You don't need to learn SEO. You need to know what to write on Monday.
The SEO Starter Kit is one repeatable blog workflow split into four one-hour sessions a month, with the keywords researched, the topics picked, and the prompts written for you. It exists so your practice can get found on Google and in AI search without you turning into a content creator.
Everyone says "blog for SEO." Then the advice stops right where the hard part starts.
Every podcast and every Facebook group hands you the same instruction: blog consistently, use keywords, write what your clients are searching for. What nobody explains is what to write, which keywords, or how any of it fits around a caseload.
So the blog sits empty. Or it sits full of drafts, which is worse. One counsellor admitted she had close to twenty-five half-finished posts at one point, and she could write perfectly well. Every post just turned into a research project halfway through, because nothing told her where to start, so every post got abandoned.
You spent grad school learning assessment, ethics, and the DSM. One therapist summed up the gap better than I ever could: nobody taught us what the hell SEO even means. They teach every other alphabet soup and skip the one that decides whether anyone can find your practice.
The industry's answer to that gap is a $1,500 a month retainer. This kit is the other answer
The old plan is breaking, and you've probably already felt it.
For a long time, the plan was simple. You paid for a directory profile, kept it updated, and waited for the phone to ring.
If that has stopped working, you are not imagining it. Therapists everywhere are reporting the same drop, from eight or ten inquiries a month down to one or two, and group practices and venture-backed platforms have taken over the first pages of the directories, so solo clinicians are getting buried in their own zip codes.
At the same time, people changed how they look for a therapist. Most of them ask Siri or ChatGPT what they are going through and who can help before they ever type therapist and their city into Google. Those tools cannot see inside a closed directory, they pull from open websites, so your own website is what decides whether you come up at all.
Google confirmed in 2026 that there is no separate trick for showing up in AI results either. The same work that ranks your site in regular search is what gets it cited in AI answers, so there is nothing new to learn. One system, run monthly on your own website, covers both.
About the time problem
A practice coach told a story about a counsellor friend whose caseload had dropped suddenly. When she asked what her friend was doing to bring in new clients, the answer came with a sigh: "It's just time. I don't have the time." The coach's read on it has stayed with me, because I think she's right. When we say we don't have time, we usually mean we don't know where to start, and an hour with no plan disappears without producing anything.
An hour with a checklist produces a finished thing. This kit is the checklist. Four sessions a month, about an hour each, and every one tells you exactly what that hour is for.
MEET AMANDA
***
MEET AMANDA ***
THERAPIST, MARKETER, COACH, MOM
FOUNDER OF THE PASSIVE PRACTICE & THERAPIST’S TEMPLATE CLUB
I run The Passive Practice, a marketing agency that works exclusively with therapists and clinicians. I did marketing professionally before grad school, and I'm a pre-licensed MFT, which means I sit in a weird and useful middle spot: I understand search engines and I understand what it's like to sit across from a client.
The system in this kit is the same one I use with my agency clients. I've packaged the therapist-specific version, with the keyword research and topic lists already built, so you can run it yourself without hiring anyone.
One thing I want to be upfront about, because this industry has burned a lot of you: I can't promise you rankings or clients, and you should side-eye anyone who does. What I can promise is that you'll never again sit down to blog without knowing exactly what to write, what keyword to use, and how to publish it correctly.
What's inside
What's inside the Starter Kit.
Module 1 · Keywords
Find the words your ideal clients are typing into Google.
- Why keywords matter for your practice, explained in plain English
- Set up Keywords Everywhere (takes about 10 minutes, walked through on screen)
- Find the exact phrases your ideal clients search for
Included
The Keyword Swipe File. Keywords for 12 therapy niches, already researched for you.
Module 2 · Researching Your Blogs
Know exactly what to write about before you ever sit down to write.
- Fill out my Blog Research Doc in about 20 minutes
- Pull blog topics straight from Google
- Find the questions people are asking ChatGPT and AI, so your blogs match how people search today
Included
The Blog List Swipe File. 25 blog topics per niche, each with its keyword already attached.
Module 3 · Writing and Publishing
Turn your research into a finished, published blog.
- Paste your research into my Master AI Blog Prompt and get a draft in minutes
- Edit it with Grammarly and my AI Kill List so it sounds like you, not a robot
- Pick your photos and write alt text (there's an ebook for this)
- Add your meta description and publish on Squarespace, step by step
- Bonus lesson: EEAT. How Google decides which therapists to trust, and how to set your blogs up so AI search tools can find them
Every video is under 10 minutes. The whole kit is about 90 minutes of training total, designed to be done in one-hour weekly sessions. No three-hour modules you'll never finish.
This is for you if
- Directory inquiries are thinning out and you know the website you own needs to start pulling its weight
- You have half-written drafts and nothing published, and you're tired of that pattern
- You've got about an hour a week for marketing and it needs to produce something
- You want AI to speed up your writing, but everything it gives you sounds flat and vaguely like everyone else
- You'd rather learn one system once than rent a marketer forever
Skip it if
- You want someone to write and publish for you. That's done-for-you work, which I offer. Reply to any of my emails and ask.
- You want guaranteed rankings or a guaranteed number of clients. Nobody can promise that ethically.
- You're hoping something changes without opening it. It won't, and I'd rather keep your $47 than add to the pile of unopened courses this profession already owns.
Questions you're
probably asking.
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You could. Everything in here exists somewhere online, spread across a few hundred blog posts written by people who contradict each other. What you're paying for is the sequence and the decisions already made, so an hour on a Tuesday ends with a published post instead of eleven open tabs and a headache.
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When therapists tell me this, what's usually underneath is that past hours got spent without producing anything, so the whole project feels like a sinkhole. Every lesson here is under ten minutes and ends with one action step. You'll know what the hour is for before you sit down.
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If you paste a prompt and publish whatever comes back, correct, and your readers will notice. The Voice Brief exists for exactly this reason, and there's a full lesson on the edit pass. AI handles the structure and the first draft. The warmth and the clinical judgment stay yours, because those are what a scared person at 11pm responds to.
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So has half your field. Almost every time, the product was a pile of material with no order of operations, and it made people feel more informed without changing what they did on Monday. This one is small on purpose. Thirteen short lessons, one sequence, and it ends with something published.
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Every technical step is a screen recording showing the exact clicks. If you can update your own directory profile, you can do all of it.
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Months, not days. SEO rewards consistency over time, and anyone promising faster is selling something. That's also why the kit is built as a monthly rhythm you can sustain instead of a sprint you'll abandon by October.
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The ethics constraints are built into the core lessons. No client stories, no solicited testimonials, composite examples only, no outcome claims. Your license matters more than your blog, and the kit is written by someone who understands why.
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Fourteen days, full refund, no explanation required. Most digital products in this space are final sale. This one isn't.
A year from now your blog will have
twelve posts on it, or none.
Twelve doesn't sound like much until you remember what each one is: a page Google and ChatGPT can find, written in your voice, answering a question a real person typed into their phone at 11 at night.
The kit gives you the system and the research to do that in about an hour a week. The showing up is yours.
14 DAYS, FULL REFUND, NO EXPLANATION REQUIRED