A woman with brown hair and blue eyes smiling outdoors, wearing a light gray top, blurred flowers in the background.

Turn Your Therapy Business Into a

Passive Income

Powerhouse

WITH PROVEN MARKETING STRATEGIES

LET'S GET STARTED
A pinkish-purple background with a semi-transparent, light purple starburst or abstract floral shape in the center.
Black background with white decorative snowflake-like design at the bottom.

QUIT GUESSING

Start Posting with Purpose

With our FREE Social Media Planner

GIMME THE GUIDE →

Marketing Strategies By Therapists,
For Therapists

WHAT WE DO

Whether you’re eager to start your private practice or scale it to consistent 5, 10, 20k months—or beyond—The Passive Practice offers the resources, coaching, and done-for-you support you’ll need to get there, helping you escape the time-for-dollars hamster wheel.

SHOW ME HOW
Black background with pink neon-style lines forming a curved pattern.

YOU’RE TIRED OF….

❌ – Being told what to do, but not shown how to do it successfully.

❌ – Trying every trending strategy out there just to get no traction and end up burnt out.

❌ – Forcing yourself to commit to uninspired marketing strategies because it’s what a coach or guru told you to do.

YOU’RE READY FOR….

✅  – Personalized guidance on how to succeed from someone who’s been there.

✅  – Tailored strategies that fit your practice, your lifestyle, and your budget.

✅  – Marketing campaigns that inspire—not just your ideal clients—but you, too!

Black background with white text reading "Happy New Year" and two sets of black ink splatters beneath the text.

YEP, IT’S POSSIBLE TO HAVE FUN MARKETING YOUR PRACTICE AND GET THE RESULTS YOU DESIRE

We’ll show you how…

Close-up of a smiling woman with brown hair, wearing a gray blazer over a white top, outdoors with blurred background of trees and possibly a park.
An illustration of a bee collecting nectar from a flower.
Three neon yellow starburst shapes on a black background.
A woman with brown hair wearing a black overcoat walking indoors on a patterned rug, with a modern, lit-up interior and chandeliers visible in the background.

I’m Amanda Smith

THERAPIST, MARKETER, COACH, MOM & FOUNDER OF THE PASSIVE PRACTICE

I’m the therapist and marketing strategist behind some of your favorite private practices, implementing passive income strategies like courses, group programs, and digital products that make scaling a breeze.

At the Passive Practice, we offer highly personalized, collaborative support. Meaning I take the time to really get to know you and your needs, acting as your teammate so we can build a sustainable business aligned with your values, budget, and schedule.

As a therapist that’s been there, you can trust that someone who truly understands what you’re going through is always in your corner and keeping your best interest top-of-mind.

GET TO KNOW ME

EXPLORE OUR SERVICES

Exploded view drawing of a car strut assembly, showing a coil spring, shock absorber, and mounting components.
Light pink background with a white, abstract, star-like shape in the center.
A woman with brown hair, wearing sunglasses and a red blazer, is sitting at a table working on a laptop. She has necklaces and earrings.

Coaching

Black background with four white star-like shapes at the bottom.

Get hands-on guidance with social media, branding, SEO and more with 1:1 coaching packages that provide the supportive structure you need to build your dream practice.

EXPLORE COACHING →

Support Services

Black background with white hand-drawn floral designs and the phrase 'wishing you happiness' written in cursive.

Explore our expert done-for-you marketing services, including Social Media Management, custom Websites & Branding, and SEO Content Creation.

EXPLORE SUPPORT →

Retainers

Black background with white text reading "Happy New Year" in a handwritten style, and black ink splatters at the bottom.

Build a profitable private practice that supports your lifestyle with our custom retainers. Includes private coaching, strategic guidance, and done-for-you services tailored to your needs.

EXPLORE RETAINERS →

WE 🤍 OUR CLIENTS

And They Love Working With Us

Graphic of a rightward-pointing arrow in purple with three small red and pink blocks along the arrow's shaft.
Logo with curved text reading "Bridging the Gap" above a stylized line and the words "Big Beautiful" in large font below.
The logo features a stylized illustration of a fetus enclosed within a circular border decorated with laurel branches. Beneath the circle, the text reads 'Nunatum THE NEST' in pastel pink and purple colors.
A colorful book cover with a rainbow-colored rainbow and the phrase "when you're ready to grow" at the bottom.
A distorted, glitch art style image with blue, green, and purple hues, featuring abstract shapes and pixelation.
Logo of Relational Trauma Therapist with purple flower design and text in purple and black
Logo of The Orthodox Therpist with a purple heart, stylized as a mandala, surrounded by the text 'THOSE ORTHODOX THERAPISTS' and 'ARE YOU READY TO GROW?'.
A black background with white text and floral illustrations. The text reads 'Est. 2024' and features cursive writing of names with floral design elements.
Colorful hand-lettered quote saying 'Cup of caffeine, punctuation, paychaury.'
Stylized text saying "Be WICK T H E R Y O U R" arranged in a circular pattern on a black background.
BROWSE THE PORTFOLIO →
Black and white illustration of a modern city skyline with tall buildings and a cat diagram at the bottom.

CLIENT SUCCESS STORIES

Marketing Campaigns So Brilliant
We Could Cry About It

A digital message on a mobile phone screen showing a heartfelt message of gratitude, with emojis of a crying face, a party popper, a red heart, a smiling face, and clapping hands.
A screenshot of a text message about looking at a pregnancy planner, with emojis including a happy face with hearts, a pink heart, and a party popper.
Close-up of a mobile device screen displaying a text message with the words 'It's beautiful. You knocked it out of the park.'
MORE SUCCESS STORIES
A motivational quote about the importance of trying. The quote says, 'You are braver than you believe, stronger than you seem, smarter than you think, and loved more than you know.' The text is written in black with pink quotation marks, on a black background.

“She completely turned things around in ONE week!”

BOOK A CALL

NOT READY FOR AN AGENCY….YET?

Do It Yourself
with our Courses, Ebooks, Templates & Free Resources

A smiling woman wearing sunglasses and a striped pink shirt, sitting on a pink chair, making peace signs with both hands in front of a colorful background with film-related decorations.

Grow Effortlessly on Social in The Therapist’s Social Club

JOIN THE CLUB

Get weekly trending assets, templates & live trainings to set you up for social success.

GET THE DETAILS →
Close-up of snow with delicate, shadowed snowflakes and faint shadows of plant stems.
Black background with white handwritten-style text that reads "Christmas" and decorative stars at the bottom.
Laptop computer and smartphone displaying a website with images of a woman working at a desk and text about discovering a brighter, more fulfilling life
Black background with a gray stylized flower or star shape in the center, and a reflection of the shape below it.
Close-up of snow-covered branches in winter.

Create Your Own Squarespace Site

WEBSITE TEMPLATES FOR THERAPISTS

WITH OUR BEAUTIFUL, EASY-TO-CUSTOMIZE TEMPLATES

SHOP TEMPLATES →
Six tablets displaying marketing and business-related digital content, including course workbook, lead magnet template, brand building planner, and branding masterclass, against a black background.
Close-up of snow-covered surface with faint shadows of small plant stems.

EBOOKS TO GET YOU STARTED

From branding and marketing basics to advanced secrets of scaling, we’ve got the tips & tricks you’re seeking in one of our ebooks.

BROWSE THE SHOP →
Black background with white snowflake designs at the bottom.

IN THE PASSIVE PRACTICE SHOP

A smartphone displaying a business lead magnet template with a woman in polka dot blouse and a woman with bangs smiling and celebrating at a workspace with office supplies and a cardboard box.
The image features four snowflakes with intricate ice crystal patterns, set against a black background.

LEARN WITH US

Impactful Resources
That Don’t Cost a Thing

Close-up of snow with faint shadows of branches.
DOWNLOAD NOW
A digital device screen displays a group of young adults sitting in a row, looking at their phones, with a text overlay that says "the SOCIAL MEDIA PLANNER."
DOWNLOAD NOW
Woman sitting on the floor, using a laptop in a cozy living room with pillows and a coffee cup nearby, promoting a personal branding masterclass online.
DOWNLOAD NOW

Learn what’s working for our clients with actionable advice & how-to’s straight from our founder’s desk.

Proven Marketing Tactics
To Grow Your Practice

NEW ON THE BLOG

Pink background with a faint, white abstract star or burst shape in the center.
TO THE BLOG →
Featured
Cursus Amet
Cursus Amet

Sed purus sem, scelerisque ac rhoncus eget, porttitor nec odio. Lorem ipsum dolor sit amet.

Read more →
Pellentesque Risus Ridiculus
Pellentesque Risus Ridiculus

Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.

Read more →
Porta
Porta

Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.

Read more →