Stylized text saying "Brand Identity & Website Development" with various font styles on a black background.

THE FIRST THING YOUR IDEAL CLIENT SEES

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, sitting cross legged and holding a “Build Your Brand” sign.
Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling and reaching playfully toward the camera.
Black background with white cursive text reading "Be Unmistakable."

Branding for clinicians is a mess right now. Everyone is selling the same logo refresh, the same Canva pack, the same beige neutral palette with the little leaf icon.

None of it gets you booked. None of it sounds like you.

Here's how I do it differently.

Before I touch a color or a logo, I sit with you, we get a clear picture of who you are, what you like, and what feels aligned.

I want to hear how you talk when nobody is making you sound professional.

Because that is your brand. Not the colors. Not the logo. The voice underneath all of it.

Once I find it, then we build. The visuals get built around the voice, not the other way around.

Every color, every font, every template, every line of copy is reverse-engineered from who you actually are. So a client lands on your page and goes "this finally feels like a real person." Then they book.

Three packages depending on where you're starting. The voice work is in all of them, because without it, everything else is just decoration.

BRAND REFRESH

For the clinician who already has a brand but needs it sharpened.

✦Mood board and visual direction

✦ Full color system

✦ Typography hierarchy

✦ Long-form brand voice guide

✦ Brand board PDF

✦ 10 Instagram templates

✦ Custom iconography

BRAND FOUNDATION

For the clinician building a brand from scratch

BRAND IDENTITY SUITE

For the clinician who wants the full build.

CUSTOM BRANDING

Neon-style white text on a black background that reads 'Brand Identity & Website Development'.

YOUR PROFESSIONAL ONLINE PRESENCE

Whether you're looking for an affordable, DIY-friendly option or a fully custom experience, our branding and website packages are designed to meet your needs and elevate your online presence.

From tailored templates with custom copy to fully designed, high-converting websites with professional branding and copywriting, we offer a range of solutions to help you build a website that truly captures your practice and your passion.

A laptop and smartphone displaying websites about teen therapy against a red background.

TEMPLATE SITES

Template Sites are perfect for those who want a beautiful, functional website that’s fast and affordable. Choose from our pre-designed templates and add-on professional copywriting or branding development if you need additional support launching your site.

Screenshot of a website homepage for an integrative healthcare alliance, showing two women having a consultation in a bright, modern office with large windows.

CUSTOM SITES

For a more personalized touch, Custom Websites give you the flexibility to fully integrate your brand, with options ranging from custom logo creation and design to full-service branding, copywriting, and web development. Whether you’re looking for a sleek one-page website or a comprehensive site that includes everything from design to content, we’ve got you covered with a package that fits your vision and budget.

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, standing in a blue blouse and pink trousers while holding a laptop

CUSTOM WEBSITES