THE FIRST THING YOUR IDEAL CLIENT SEES

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling and reaching playfully toward the camera.
Black background with white cursive text reading "Be Unmistakable."

Branding for clinicians is a mess right now. Everyone is selling the same logo refresh, the same Canva pack, the same beige neutral palette with the little leaf icon.

None of it gets you booked. None of it sounds like you.

Here's how I do it differently.

Before I touch a color or a logo, I sit with you, we get a clear picture of who you are, what you like, and what feels aligned.

I want to hear how you talk when nobody is making you sound professional.

Because that is your brand. Not the colors. Not the logo. The voice underneath all of it.

Once I find it, then we build. The visuals get built around the voice, not the other way around.

Every color, every font, every template, every line of copy is reverse-engineered from who you actually are. So a client lands on your page and goes "this finally feels like a real person." Then they book.

Three packages depending on where you're starting. The voice work is in all of them, because without it, everything else is just decoration.

BRAND REFRESH

For the clinician who already has a brand but needs it sharpened.

✦Mood board and visual direction

✦ Full color system

✦ Typography hierarchy

✦ Long-form brand voice guide

✦ Brand board PDF

✦ 10 Instagram templates

✦ Custom iconography

BRAND FOUNDATION

For the clinician building a brand from scratch

    • Social Media Strategy

    • 2 Feed Post Starters per week (includes Content & Caption) 

    • 3 Posts Done for you (Graphic, Caption & Caption) 

    • 3 Story Series Starters per week 

    • 3 Reels Starters per week

    • 2 B-Roll Reels Created per week

    • And more…

BRAND IDENTITY SUITE

For the clinician who wants the full build.

    • Social Media Strategy

    • 6 feed posts per week

    • 4 done for you B-Roll Reels Per Week

    • 3 Story Series per week, plus 

    • 2 Story Series Starters for client execution 

    • Broll Training and direction included 

    • Ebooks and guides 

    • Platform for client to schedule and view analytics included 

    • And more….

BOOK A FREE CONSULTATION
BROWSE PORTFOLIO

CUSTOM BRANDING

  • Graphic design board showcasing branding elements including logo with sunburst design, color palette with pink, yellow, blue, purple, beige, and black, font options with Tan Parfait and Antic, various textures with pink grid pattern and blue starburst pattern, all with pastel and vibrant colors.

    Mind-Body Thrive

  • Brand guidelines page with logos for 'Integrative Healthcare Alliance' and 'Integrovative Healthcare Alliance' showing different fonts, color palette including brown, dark gray, olive green, light green, and white, and textures with leaf patterns.

    Integrative Healthcare Alliance

  • Branding design for Liminality Professional Psychotherapy with a pastel-colored logo featuring a radiant sunrise over mountains, and color palette swatches including shades of purple, blue, gold, and beige. Includes font options 'Portal' and 'Glacial Indifference' with marble and gold-textured backgrounds.

    Liminality Professional Psychotherapy

  • A colorful design featuring a cartoon dog with a cup of tea on its head, and the phrase 'Cup of Tea Psychiatry' in playful fonts. The design includes various color palettes, textures, and style variations, emphasizing a cheerful and whimsical aesthetic.

    Cup of Tea Psychiatry

  • Design board with logo reading 'Whole Mother Story' featuring a colorful swirl and baby face icon, color palette with six shades, font samples of Sukar and Eyesome Script, and a collage of images including a hand holding a baby's hand, soft textures, and watercolor backgrounds.

    Whole Mother Story

  • Multiple images of a woman with long brown hair, wearing a white shirt, in different settings including sitting on a couch, working on a laptop, and standing.

    The Private Practice Pro

  • Design mood board for an integrative trauma coaching business, featuring logo variations with floral illustrations, color palette including beige, pink, dark brown, green, and taupe, and sample typography options.

    Integrative Trauma Coach

  • A web design mood board with photos of diverse people, nature scenes, colorful objects, and playful setups, sectioned by color palette and typography styles.

    Therapy with Kelley

  • A two-page brand guidelines document. The first page has a photo of a woman sitting cross-legged on an orange couch, smiling, with text about the company 'Mindful Parent Network' and brand guidelines. The second page details the brand's primary color palette, showing color swatches with hex codes, and includes logo variations and iconography.

    Mindful Parent Network