BRANDING
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WEBSITES
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SEO
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COACHING
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RETAINERS
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BRANDING ✦ WEBSITES ✦ SEO ✦ COACHING ✦ RETAINERS ✦
For therapists done with marketing that doesn't work.
The years in school. The way you actually sit with someone in their worst moment and don't look away. The clients who handed you the thing they'd never said out loud.
A template can't do that. A chatbot can't do that. No one can do what you do in that room.
But when someone Googles you, none of that shows up.
They find an old photo you don't love, copy that reads like every other therapy site, and a page you quietly explain away before you even send the link.
Two things can be true. You can be a genuinely good clinician and have a website that doesn't show it. One doesn't cancel the other.
That's where we come in.
In 2026, when your website doesn't sound like you, look like you, or feel like you built it on purpose, Google knows.
And so does the person on the other side of the screen, the one looking for someone who actually gets it.
YOU’RE TIRED OF….
✗ Pouring everything you have into your clients and having nothing left over for the business that is supposed to sustain you.
✗ Watching your income flatline no matter how good you get at the actual clinical work, because the model was broken from the start.
✗ Trying to market yourself in ways that feel dishonest, pushy, or so far from who you are that you would rather do nothing at all.
YOU’RE READY FOR….
✔ A website that sounds like you, you are proud of, and attracts the right people,
✔ A marketing strategy that generates and converts into a sustainable income.
✔ Someone who actually understands the clinical world you came from and can build the marketing infrastructure around it without you having to explain yourself from scratch.
Every therapist I work with is different. Different practice. Different voice. Different goals.
So nothing we build is the same.
COPYWRITING & BRAND VOICE
You know exactly how to talk to your clients. Writing about yourself is the one part no one ever taught you. We understand the clinical work you do and why authentic copy matters, so we write your website in your real voice. The kind of words that make the right client read your site and instantly think "she gets me."
BRANDING
Your brand is the very first thing the right client feels, before they have even read a single word. It is not just colors and fonts, it is a real representation of who you are. Not a template. Not a softer, blurrier version of you. The real thing, so the people you want most see it and instantly know they found you.
SEO + CONTENT STRATEGY
You can have the most beautiful website in the world, but if no one can find it, none of it matters.
We build the SEO around how your ideal client actually searches. Not generic keywords. Not blog posts written by ChatGPT. Real strategy that gets you in front of the right people, in your city, at the moment they need you.
WEBSITE DESIGN
Your website is where the right client decides whether to book you or keep scrolling past you. We design a beautiful, professional home for your practice online, one that looks like you and your actual brand, not every other practice, brings the right clients in from Google, and stays easy for you to manage yourself.
MARKETING & CAMPAIGNS
Most people who need you do not book the first time they find you. Without something keeping you in front of them, they quietly drift to whoever stayed visible. We create the emails, brochures, and lead magnets that sound like you and keep you close until they are ready. No fake urgency. No pushy funnels you cannot stand.
THE STANDING APPOINTMENT
& GET THE RESULTS YOU DESIRE
We’ll show you how…
I’M AMANDA SMITH
THERAPIST, MARKETER, COACH, MOM & FOUNDER OF THE PASSIVE PRACTICE
I am a therapist. I understand the weight of the work, the guilt around money, the fear of being too visible, and the exhaustion of trying to market yourself in a way that does not feel like you. I also understand branding, strategy, SEO, course builds, funnels, and what it actually takes to build a business that sustains you beyond the session room.
That combination is what The Passive Practice is built on. Not a team of marketers who learned a few things about therapy. One person who has lived inside both worlds and built something at the intersection of them. When I work with you, I am not handing your brand off to a contractor or running it through a template. I am actually in it with you, building something that is specific to who you are, what you believe, and where you are trying to go.
WE 🤍 OUR CLIENTS
And They Love Working With Us
REAL CLIENT SUCCESS STORIES
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REAL CLIENT SUCCESS STORIES ***
The Passive Practice portfolio showcases the websites, brands, social campaigns, and content strategies we’ve built for therapists ready to grow their income and impact.
You're a good therapist. Your clients love you. You know what you do works.
But people aren't finding you.
GET FOUND: A 3-Week Live Cohort + Training Vault
What you will discover inside this LIVE SEO TRAINING
✓Understand what the analytics are actually saying
✓Master your Google My Business profile
✓Get Found Locally
✓ Learn How to find keywords + SEO optimized blog topics
✓…Write Content that actually ranks
✓…Templates, Recorded Trainings, and more!
THE SEO COURSE YOU WISH YOU'D TAKEN FIRST.
✓Real Visibility (get found)
✓Real Keyword Strategy (knowing what to do)
✓Real Growth (full calendar)
BUILT FOR THE WAY THERAPISTS ACTUALLY WORK.
Built for clinicians. Live and cohort-based. Done WITH you, not for you. So your website finally starts working while you stay focused on your clients.
PROVEN MARKETING TACTICS TO GROW YOUR PRACTICE
Learn what’s working for our clients with actionable advice & how-to’s straight from our founder’s desk.
From the courses that shaped my business to the tools that make content creation effortless, these are my go-to resources for building a thriving private practice.